Guides for clinic owners.
Plain-language guides for independent practices in London and across Ontario. No email required.
- Compliance Healthcare advertising rules in Ontario
What dentists, physiotherapists, optometrists and chiropractors can publish, with links to each college's own guidance.
10 min - Local search How Google Maps rankings work for London clinics
A 12-point checklist of the fixes that most often hold clinics back, with a quick way to check each one yourself.
8 min - Measurement Which marketing actually books patients?
A plain guide to appointment tracking, with or without Jane, that keeps patient information out of your reports.
7 min - Costs How much does dental marketing cost in London?
What independent dental practices typically pay for SEO, Google Ads, websites and tracking, and how to tell whether it is paying off.
6 min - Paid search Google Ads for physiotherapy clinics
When ads make sense for a physio clinic, what clicks cost, and how to set up a first campaign within the rules.
3 min - Local search How to get more new patients from Google
Six fixes in the order we would make them: profile, reviews, pages, booking, ads and tracking.
3 min - Strategy Healthcare SEO vs Google Ads: which first?
How the two differ on speed, cost and what you keep, and how to split a budget.
2 min - Local search Google Business Profile optimization for dentists
Ownership, categories, practitioner listings and reviews, adjusted for RCDSO rules.
3 min
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