About
Healthcare marketing, run like an operations team.
Forest City Search was founded on one observation: most clinic marketing is sold as creativity and reported in clicks. We treat it as an operations problem, with clean data, a short list of levers that move bookings, and reports a practice owner can check line by line.
Why
Why Forest City Search exists.
Independent clinics in London compete for the same searches as corporate groups with full-time marketing staff. What they get instead is a rotating cast of agencies and freelancers, each with a dashboard that shows traffic going up while the front desk cannot say where the new patients came from.
Underneath, the problems are almost always the same. A phone number that differs across directories. Hours that do not match. Reviews nobody answers. Ad budgets nobody can trace to a booking. These are data problems before they are marketing problems, and they are fixable.
Forest City Search was set up to fix them in that order: get the data right, earn the rankings, then prove which bookings came from where. One clinic at a time, in writing.
Principles
What we stand for.
- Healthcare onlyDental and physiotherapy first, plus a small number of optometry and chiropractic clinics. Every profession's advertising rules are built into the work.
- Flat feesNever per patient or per lead, which keeps dental clients within RCDSO rules and keeps our advice honest.
- You own every accountWebsite, domain, Google profile, ads and analytics stay in your name. Leave any time after the first six months and take everything with you.
- Privacy-first trackingWe track sources, not patients. Reports show counts, not names, and nothing we build needs access to patient charts.
- Everything in writingEvery audit, plan and monthly report is a written document, so a decision never depends on remembering a call.
- Where we workLondon, Ontario and nearby communities, including St. Thomas, Strathroy, Komoka, Ilderton, Dorchester and Lucan.
Email hello@forestcitysearch.com.
The system
How the work gets done.
- One person accountable
Chaitanya Obulareddy, the founder, is your single point of contact. He runs every audit and strategy review and signs off every change before it goes live.
- One system
Behind him, documented checklists for every profile, page and campaign, monitoring that flags problems early, and first drafts that a person always edits and checks against your profession's standard. Specialist contractors handle hands-on work such as building ad campaigns.
- One rule on privacy
Access to any system that holds patient information is limited to the founder, and follows your clinic's privacy policies and confidentiality agreement.
Founder
Chaitanya Obulareddy
Eight years implementing enterprise software for manufacturers at Campfire Interactive and Axalta Coating Systems. The job was taking data from systems that disagreed, such as SAP, SAP IBP, Salesforce and master data systems, and making it reliable enough for planning teams to trust.
Clinic marketing is the same problem in a smaller building. Fix the data, and the rankings, reviews and reports start to make sense. That is the work Forest City Search was founded to do.
- 8+ years in SaaS implementation and ERP data integration
- Integrated data from SAP, SAP IBP, Salesforce and master data systems
- Previously at Campfire Interactive and Axalta Coating Systems
See what we would fix first.
A free audit of your listing, website, reviews and tracking. Back to you within two business days.