Services · London, Ontario
Healthcare marketing for independent clinics in London, Ontario.
Six parts, one monthly service, measured in booked appointments.
What we do
The six parts, and what each one does.
Most clinics start with the first two. Ads come last, and only when the numbers say so.
The rules
The rules differ by profession.
A tactic that is fine for a physiotherapy clinic can be professional misconduct for a dentist. Every page we publish is checked against the standard that applies to you.
- Dentists
RCDSO. No testimonials, superlatives, comparisons, free offers or contests. Marketing fees cannot be a share of the business a campaign brings in.
- Physiotherapists
CPO Advertising and Marketing Standard. Claims must be truthful and verifiable. Testimonials allowed if genuine, unpaid and used with consent.
- Optometrists
Ontario Regulation 119/94. No testimonials or comparative statements. Everything factual and verifiable.
- Chiropractors
CCO standards. Nothing misleading, and no express or implied guarantee that care will work.
The full guide to Ontario's healthcare advertising rules, with links to each college.
Reporting
What we report every month.
Booked appointments by source first. Rankings and traffic are signals, not the goal.
Who it is for
By profession.
- Dental
New-patient growth within RCDSO rules.
- Physiotherapy
Booked assessments, with Jane built in.
- Optometry
Eye exam bookings against the chains, for a small number of practices.
- Chiropractic
Careful claims and clear services, for a small number of clinics.
Questions
Questions.
What is the difference between healthcare marketing and regular digital marketing?
The channels are the same: Google, websites, reviews and ads. The rulebook is different. Each profession has its own advertising standard, patient information is protected by privacy law, and the result that matters is a booked appointment, not a click.
Which part should a clinic start with?
Your Google Business Profile and tracking. They are the cheapest fixes with the fastest effect, and without tracking you can't tell whether anything else is working.
Do you do social media?
No. For most independent clinics, search is where patients with a real need go looking. We do fewer things and prove they work.
Do you work outside London?
Our focus is London and nearby communities such as St. Thomas, Strathroy, Komoka, Ilderton and Dorchester. If you are elsewhere in southwestern Ontario, ask.
See where your practice stands.
A free audit of your Google listing, website, reviews, ads and booking tracking. Back to you within two business days.