Pricing
Flat monthly fees. Nothing per patient.
Three plans in Canadian dollars, plus HST. Six-month minimum. Ad spend billed by Google to you.
- Google profile, listings and reviews managed
- Two compliant pages a month
- Map-grid rank check monthly
- Monthly report of booked appointments
- Everything in Local Visibility
- Google Ads management and landing pages
- Four pages a month
- Missed-call text-back and a monthly strategy call
- Everything in Practice Growth
- Campaigns for several service lines
- Six pages a month
- Local link building and booking-flow improvements
Onboarding, one time: $750 for Local Visibility, $1,500 for the Practice Growth plans. Ad spend is billed by Google to you. Never a fee per patient.
Side by side
Compare every line.
Three plans, one system. The difference is how much of it runs each month.
| What's included | Local Visibility | Practice Growth | Growth Plus |
|---|---|---|---|
| Google Business Profile management | Yes | Yes | Yes |
| Consistent listings across directories | Yes | Yes | Yes |
| Review requests within your profession's standard, and a reply to every review | Yes | Yes | Yes |
| New compliant pages a month | 2 | 4 | 6 |
| Booking and call tracking, monthly report of booked appointments | Yes | Yes | Yes |
| Lead-to-booking check: answer rate, missed calls, booking friction, capacity | Quarterly | Monthly | Monthly |
| Map-grid ranking and AI answer checks | Monthly | Twice a month | Twice a month |
| Google Ads management, with ad spend paid to Google | Not included | Yes | Yes, several service lines |
| Landing pages for key services | Not included | Yes | Yes |
| Missed-call text-back | Not included | Yes | Yes |
| Competitor benchmark | Quarterly | Monthly | Monthly |
| Local link building and booking-flow improvements | Not included | Not included | Yes |
| Strategy review with the owner | Quarterly | Monthly | Monthly, plus a quarterly visit |
| Onboarding, one time | $750 | $1,500 | $1,500 |
Break-even
Will it pay for itself?
Put in your own numbers to see how many new patients a month cover the plan. Most practices already know what a new patient is worth.
A break-even check, not a forecast. It covers the monthly fee and any ad spend, not one-time onboarding, and fees are plus HST. We don't guarantee patient numbers. The monthly report shows new patients by source, so you can check this maths against what actually happens.
One-time project
Not ready for a monthly plan? Start with setup.
A one-time project that fixes the foundations, so you can judge our work before committing.
About 30 days. No minimum term, nothing recurring. Move to a monthly plan within 60 days and the full $1,500 is credited against onboarding and your first month.
- Ownership check: your Google profile, website, domain and ad accounts in your name.
- Google Business Profile cleanup: categories, services, hours, photo guidance, booking link.
- Name, address, phone and hours made consistent on the main directories.
- Call, form and booking tracking, with a baseline report.
- Two service pages, checked against the Ontario standard for your profession.
- Reserve with Google switched on for Jane clinics.
- A 90-day action plan, walked through with you.
Also
One-time costs and websites.
- Onboarding
$750 for Local Visibility, $1,500 for the Practice Growth plans. Ownership check, profile cleanup, one phone number everywhere, tracking, ads account setup, Reserve with Google for Jane clinics.
- Website
For practices not on Jane: $149 a month for 24 months, or a one-time build from $4,000 to $6,000. You own the site either way. Website design.
- Jane clinics
No website fee from us. We build on Jane Websites, which you pay Jane $59 a month for.
Terms
Terms, and what is not included.
- Terms
Flat fees only. Six-month minimum, then month to month. Ad spend billed by Google to you. You own every account. No guarantees of rankings or patient numbers.
- Not included
Google Ads spend, one-time onboarding, website builds for practices not on Jane, your booking system's own fees, and HST.
- What we don't sell
Ads management on its own, social media management, bulk AI content, or anything that depends on access to patient charts.
- Founding clinics
Five spots for London practices, three dental and two physiotherapy: 20% off the monthly fee for six months ($1,200, $2,400 and from $3,600), and you can leave at day 90 if we miss the milestones we agree at the start. In return, a case study and a monthly feedback call.
Alternatives
How Forest City Search compares with the alternatives.
Cheaper options exist, and some clinics should use them. Here is what each one gives you, and what it leaves for you to do.
| If you use | Typical price | You get | What's missing |
|---|---|---|---|
| Do-it-yourself SEO software | About $10 to $50 a month | Reports and rank tracking | Someone to decide what to fix, then fix it |
| Your booking system's website and SEO add-ons | From about $59 a month | A website synced with your bookings | Maps strategy, compliance checks and proof across channels |
| Ads-only services | From about $200 a month | Google Ads | Your listing, reviews, pages and AI visibility |
| Template platforms based out of town | Varies | A quick website | Local knowledge, custom work, someone who visits |
| Generalist agencies | Varies | Broad marketing across many industries | Healthcare advertising rules and booking-level reports |
Questions
Pricing questions.
Is there a setup fee?
Yes, one-time onboarding of $750 for Local Visibility or $1,500 for the Practice Growth plans. It covers the ownership check, cleanup and tracking setup.
Can we start without a six-month commitment?
Yes. The Setup package is a one-time $1,500 project with no minimum term. If you move to a monthly plan within 60 days, we credit the full amount against your onboarding and first month.
What is the minimum term?
Six months, then month to month. Rankings built on pages and reviews usually take three to six months, so a shorter term rarely gives the work a fair test.
Is Google Ads spend included?
No. Google bills your card directly, so you always see exactly what was spent. Our fee covers managing the campaigns, landing pages and tracking. How fees and ad spend add up for a dental practice.
Do you charge per patient or per lead?
Never. Flat fees keep dental clients within RCDSO rules on advertising arrangements, and they mean we never have a reason to inflate lead counts.
Not sure which plan fits?
Start with a free audit. We will recommend a plan, or say honestly that you do not need one.